What is alexa statistics and how it works

Many people tend to use alexa as their web traffic reporting. I use alexa too, because it looks reliable and seem increasingly popular.

What is alexa? Alexa Internet, Inc. is a California, U.S.-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company’sweb traffic reporting.

This time, I’ll only covering Traffic Stats bar, because it’s more interesting than other. Cock Traffic Stats and choose traffic Rank, you’ll got reporting similar to the above snapshot. Here’s the explanation.

1. Traffic Rank

Traffic rank is your traffic position compared to all of sites being monitored by alexa. So, this is not a worldwide rank. But if you got a good rank in alexa report, it mean that you’ve a good site rank, because alexa up to now monitor Millions of sites. Rank 20 Million, is a start, but that’s a good point. Just to remembering yourself that there’s Billion of sites and blog now and it’s number increased by day.

If you got 7 digit rank, that’s a good thing. Keep a good posting until you reach 6 digit. As a clue, I got about 200 visitor a day and got 1.5 Million rank. This site rank 490K with about 500 visitors a day. and your site?

If your traffic rank is low, here’s my suggestion :

1. Post Everyday, at least 1 post
2. Post with an unique content. don’t just copy and paste. You can rearrange, scramble the article or rewrite with your own language, with an addition and reduction here and there
3. Submit your article to many search engine and blog directory
4. Do link exchange

2. Reach

Reach mean Percent of global Internet users who your site. How can it be small fraction?. Yea of course, this value compared with all internet users. For a description, google got 34%, yahoo 26% and microsoft 3.95%. What do you think of your site?.

Your reach correspond linearly with your unique visitor number.

3. Pageviews

You may got only 100 visitor a day, but every visitor open your site more than 1 site. Alexa count this activity and report them as pageviews. So pageviews information give you a clue about how interesting your site and your post is.

If your pageviews is less than 2, It mean, visitor not visiting your other pages/posts, try following ideas:

• Put Related posts below each post
• Put latest, and popular post in more visible areas
• Rearrange your menu to navigate easily.
• Change themes or typo of your web, maybe visitors eyes getting sick of your site because of too hot color (red/blue in a large areas, small and too strong text color etc).

4. Pageviews/user

If pageviews counting total views, pageviews/user telling you the average of user pageviews. and again, this is very useful information about your page in visitor opinion. Try to improve your pageviews/user as stated at point 3 above.

5. % bounce

% Bounces show you how many percent your visitors leave site without reading another posts. This related to pageviews/user too. 100% bounce mean that pageviews/user only 1

6. Time on Site

Time on site show you average time your visitor reading your post. This is of course very good when they spent more time in your site. Time reporting in second. More time mean your post is interesting, and they read your post very well.

If your Time on site is very low (lower than 60 second), try to improve your write skill, improve your english, write an interesting topic or give interesting illustration in your sites.

7. % Reach

There’s 2 kind of visitor comes into your site, which in Search Engine Optimization context, they call it : Organic search and Non-organic Search. Organic search is people comes to your site by write in search engine some keyword, and non organic search is people comes from your site by referring from other site. Organic search is most important, because it shows your position in search engine page result. Feel yourself, when you search for a story, you’ll check; probably only 1 or two page result. So, if your % reach is high, I bet that in some keyword, your search result at least in page 1 or 2.

if your % reach is small, you can increase only by writing an unique articles, and make sure that your site crawled by search engine.